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The winners of the 5th Pixel Awards have been announced. The awards showcase exceptional creativity and innovation in Digital Out-of-Home (DOOH).This year saw a record number of entries in the industry category, with 17 agencies taking part, along with 30 entries in our newly introduced student category.

LUMO has officially switched on two eagerly awaited digital billboards on Auckland’s Albany Expressway, bringing its premium digital out-of-home (DOOH) network closer to the 70-site landmark.

LUMO, New Zealand's leading digital billboard network, is excited to welcome new talent as it gears up for continued growth in the expanding Out of Home (OOH) sector. With Digital Out of Home (DOOH) advertising up 12% this year and projected double-digit growth ahead, LUMO is strengthening its team to stay at the forefront of the industry, driving innovation and delivering exceptional service.

LUMO continues its nationwide expansion by adding four new digital billboards nationwide. The new sites include LUMO-Remuera in Auckland, and LUMO-Cranford, LUMO-Innes, and LUMO-Ferrymead IN in Christchurch.

LUMO has released LENS Live, a new development from its proprietary digital-out-of-home (DOOH) audience measurement platform.

LUMO is proud to announce the debut of its 11th digital billboard site in the Wellington region: LUMO-Rongotai. This new addition, located at the end of the Wellington Airport runway, is set to become a standout feature in the city's advertising landscape.

LUMO Digital Outdoor has announced the dates for the 2024 edition of The Pixel Awards, a creative Digital Out of Home competition. Back for its fifth instalment, the awards were created to inspire innovative thinking, using LUMO’s digital billboard network.

As momentum builds for the 2024 Paralympics in Paris, LUMO’s new partnership supports and celebrates Kiwi Paralympians on billboards across the country.

A new partnership between and will see the headlines of the New Zealand Herald’s top stories appear on digital billboards across the country. Starting today, July 19, headlines and story images will be displayed across Lumo’s network as they are published on the Herald’s website. A custom-built solution, using a website RSS Feed, allows the screens to show up-to-the-minute news.

Nearly eight years since switching on its network, New Zealand-based DOOH media operator, LUMO, has unveiled a new strategic identity as it continues to demonstrate the potential of digital out-of-home media to local and international brands looking to reach and connect with New Zealand audiences.

In a world where quality and reliability in LED screen technology are paramount, LUMO proudly reaffirms its enduring partnership with Daktronics. Since establishing in 2016, LUMO has chosen Daktronics as its preferential LED screen manufacturing partner. Their unparalleled experience, deep knowledge, and unwavering dedication to producing premium-quality LED designs have been instrumental in establishing LUMO’s position as a market leader.

LUMO has kicked off its 2024 build schedule with the addition of two screens in Wellington, extending its coverage in the city to 12 digital billboards. The New Zealand owned DOOH (Digital Out of Home) network now boast a daily audience reach of over half million impressions in the Capital.

LUMO Digital Outdoor has announced that its sales team is expanding, with the recent appointments of Lily Jayne Mark, Claudia Limaco, Georgie Roberts and Kendall Northcott.

Leading ski resort operator NZSki, responsible for iconic ski destinations including Mt Hutt, Coronet Peak, and The Remarkables, has launched its latest campaign targeting keen skiers and snow enthusiasts with up-to-the-minute information thanks to LUMO Digital’s smart data technology.

As football fever grips the nation, LUMO has teamed up with Mediastone & Resene to orchestrate a dynamic DOOH campaign that celebrates the universal power of colour in sports and showcases the New Zealand paint manufacturer’s extensive colour range.‍

Paramount has announced the launch of an innovative dynamic billboard campaign with a twist on LUMO’s screens for the latest blockbuster film, “Mission Impossible –Dead Reckoning Part One” released nationwide in New Zealand on Saturday 8 July.

LUMO and Metservice Partnership Harnesses The Weather

Following the successful delivery of New Zealand Rugby’s Dynamic DOOH campaign for SuperRugby 2023, LUMO Digital Outdoor has announced a strategic partnership with Tribe, an innovative mobile app designed to bring sports enthusiasts together in interactive and dynamic online communities.

LUMO Digital has revealed that its sales team is expanding, with the hiring of Ste Buck, Charlotte Garvan, and the recent promotion of Josh McWilliams. ‍

LUMO Becomes Inaugural sponsor of First Five Rungs

Continuing its long-standing partnership with the Kindness Collective Foundation, LUMO has announced a nationwide campaign in support of The PJ Project, a key initiative by the foundation.

OOHMAA is announcing that LUMO is also joining the ever-expanding group.

Using data to inform media planning, tracking and reporting is par for the course in digital out of home, but now we’re seeing a new trend emerge – brands tapping into data to make creative messaging more engaging.

With the arrival of hot, sunny days, vet clinics around Aotearoa are seeing an increase in heat exhaustion related issues such as heat stroke, dehydration and burnt paws caused by pet owners walking their dogs in the middle of the day.

How an independent challenger brand is reimagining Digital Out-Of-Home

As 2022 comes to an end, LUMO Digital has switched on its 50th screen almost six years to the day since the company’s first screen went live on Victoria Street.

After a receiving a record number of entries, LUMO has announced that Andrew Hathaway and Kelly France of Motion Sickness have won the 2022 Pixel Awards, with their campaign for Melanoma New Zealand. The innovative campaign uses LUMO’s DOOH technology to display a ‘live skin burn reading’ on billboards across the country, to remind New Zealanders about the danger of sun exposure.

To launch Lotto NZ’s refreshed Powerball platform, PHD and DDB have partnered with LUMO to deliver a DOOH campaign that utilises programmatic buying and dynamic creative optimisation (DCO). The first time this has been achieved on the digital billboard network.

Following the launch of 2022 Pixel Awards, LUMO has announced its judging panel for the event, featuring well-known creatives from the New Zealand advertising landscape.

As the second Bledisloe Cupmatch approaches, TAB NZ and creative agency Yarn are spurring on the trans-tasman rivalry with a campaign that highlights what’s really at stake this weekend – victory on home soil.

LUMO Digital Outdoor has announced the relaunch of this year’s Pixel Awards, an initiative established to educate and motivate creatives to harness the creative opportunities digital out-of-home has to offer.

Today LUMO Digital Outdoor has announced an integration with Hivestack’s first-to-market DOOH yield management solution that will offer the New Zealand market a glimpse of the next era of growth for Digital OOH. Hivestack, the world’s leading independent programmatic DOOH ad tech company, launched its Yield Manager for DOOH in October 2021.

LUMO Digital Outdoor has announced its partnership with global outdoor analytics platform Quividi, taking reporting accountability to new levels for the sector.

Out of Home advertising is dragging its heels compared to other digital channels in the creative stakes. Jamie Snow, Head of Design at LUMO Digital Outdoor, explains why the presence of media owners and the expansion of digital capabilities should be our top priorities.

LUMO Digital Outdoor has welcomed two new hires across its account management and operations teams as part of the company’s continued efforts to expand its digital offerings and meet the increasing demand for Digital Out-of-Home.

LUMO Digital Outdoor has expanded its presence across the ditch, joining the Alliance Outdoor Media Group as the first New Zealand-based media owner.

LUMO Labs has partnered with MBM to launch a dynamic omnichannel digital out of home (DOOH) campaign, ‘Vogel’s vs Vogel’s’.

To celebrate the drivers of electric vehicles on the streets of cites across the country, Z Energy has delivered a first for DOOH in New Zealand via MBM and leading digital billboard network, LUMO Digital Outdoor.

LUMO Digital Outdoor and Doohly have partnered in the development of a new, independent solution that will help streamline the entire direct and programmatic DOOH buying experience, as innovation continues across the channel.

In an industry first, LUMO Digital Outdoor has teamed up with global visual communications platform Canva to supply charities with free creative support and outdoor campaigns. Under the new first-of-its-kind partnership, New Zealand-based charities will be eligible to apply for a free end-to-end awareness campaign. The Canva design team will supply creative and design support and LUMO has provided inventory across LED screens in Auckland, Tauranga, Hamilton, Christchurch and Wellington.

Out of home advertising is the oldest form of communication but it still has the potential to become more sophisticated. With outdoor spend plummeting in 2020, Phil Clemas (main photo), CEO and Co-Founder of LUMO Digital Outdoor explains how the industry can start to evolve in 2022…

Auckland based digital out-of-home company LUMO Digital Outdoor has celebrated its 5th birthday after a triumphant year which saw the company double its screen inventory across New Zealand and achieve record growth.

LUMO Digital Outdoor has welcomed in two new hires across its account management and operations teams. The additions are the first steps of many from the digital out of home provider to expand its offering in 2022.

LUMO Digital Outdoor has teamed up with marketing insights company Tracksuit which will give LUMO advertisers the ability to track and measure brand health and awareness on a rolling monthly basis; an industry first.

LUMO Digital Outdoor has teamed up with the ‘Help for Hospo’ charity initiative which aims to provide monetary support to struggling individuals in the hospitality industry.

LUMO Digital Outdoor is lending ahand to help Chooice’s marketplace of local entrepreneurs across the country get back on their feet following the recent lockdowns.

LUMO Digital Outdoor has strengthened its foothold in Wellington following the unveiling of its latest digital screen at one of the capital's busiest thoroughfares.

LUMO Digital Outdoor has announced the promotion of two senior staff and the addition of its 30th large format LED Screen to its national portfolio. Hamish Smith has been promoted to Chief Marketing Officer and Jack Plowright to General Manager Programmatic DOOH.

LUMO Digital Outdoor and Hivestack have teamed up to launch New Zealand’s first dynamic programmatic digital out-of-home (DOOH) campaign for Fire and Emergency New Zealand.

LUMO Digital Outdoor has announced ex-Colenso BBDO Managing Director Scott Coldham as the newest independent director to its board.

After reporting a YOY 12 percent growth in the first quarter of 2021, LUMO Digital Outdoor has announced a growth in its team. This as the out of home outfit looks to further expand its digital operations, sales support and marketing.

Kiwi-owned LUMO Digital Outdoor is increasing representation in Australia with the appointment of Liv Collins to Account Director for the country.

Born out of the challenges faced as a result of the pandemic and lockdowns LUMO Labs is a unique in-house facility focused entirely on creating and producing content solutions specific to the digital out-of-home (DOOH) channel.

LUMO Digital Outdoor has announced today a new agency account manger, Chloe van Diepenbrugge, to help deliver results for clients across the board.

Pitchblack Partners has taken out the latest round of the LUMO Pixel Awards, a quarterly competition designed to inspire and celebrate dynamic and interactive creativity for the digital out-of-home sector.

LUMO Digital Outdoor has announced a new direct account manager, Charlie McCubbine. The appointment of McCubbine is in direct response to helping drive to rebuild of businesses following Covid-19.

Locally owned companies LUMO Digital Outdoor and Pitchblack Partners both had a massive part to play in the re-opening of many New Zealand small businesses, thanks to their Up and Running campaign.Locally owned companies LUMO Digital Outdoor and Pitchblack Partners both had a massive part to play in the re-opening of many New Zealand small businesses, thanks to their Up and Running campaign.

In a new non-profit initiative, Lumo and Pitchblack have combined to offer free design and billboard placement in an effort to help Kiwi businesses restart after lockdown.

It seems a long time ago since our government imposed Covid-19 alert level 4, essentially consigning us all to stay at home for four weeks. Who would have thought such restrictions were going to be imposed just a fortnight earlier.

Digital Out-of-Home (DOOH) advertising is seeing unprecedented growth in New Zealand. A growth LUMO Digital Outdoor hopes to capitalise on with the inking of a global partnership that will see new technologies introduce the country to programmatic DOOH.Digital Out-of-Home (DOOH) advertising is seeing unprecedented growth in New Zealand. A growth LUMO Digital Outdoor hopes to capitalise on with the inking of a global partnership that will see new technologies introduce the country to programmatic DOOH.

LUMO Digital Outdoor’s 2019 Pixel Award was taken out last night by the creative team of Charlie Godinet & Rob Graves from Colenso BBDO for their Mainland Cheese Seconds concept.

LUMO Digital Outdoor has rolled out three new smart screens – and claims this makes the young media company “New Zealand’s only nationwide 100% pure-play digital billboard owner and operator”.

LUMO Digital Outdoor is launching The Pixel Awards, designed to inspire and celebrate dynamic & interactive creativity for the digital out-of-home sector.

The partnership between LUMO and Ports of Auckland crossed a special threshold last month when Lumo launched its ninth premium Smart Billboard on Ports land in Quay St, Auckland.