LUMO expands Wellington presence with launch of LUMO-Rongotai

LUMO is proud to announce the debut of its 11th digital billboard site in the Wellington region: LUMO-Rongotai. This new addition, located at the end of the Wellington Airport runway, is set to become a standout feature in the city's advertising landscape.

LUMO-Rongotai is strategically positioned to capture the attention of Miramar and Seatoun residents and airport arrivals heading in towards the city. As these audiences make their way along CobhamDrive towards the CBD and surrounding suburbs, the billboard stands as the only roadside digital option available to reach them effectively.

Audience data from LENS Analytics reveals that LUMO-Rongotai boasts an impressive 317,689 weekly contacts, with an average vehicle frequency of 3.95.

Phil Clemas, CEO of LUMO Digital Outdoor, commented, “LUMO’s criteria for digital site selection has always been uncompromising and this location is one of the best in Wellington. Quality over quantity means we have a network of digital screens that offers greater value to our clients and LUMO-Rongotai epitomises this attitude.”

The launch of LUMO-Rongotai further solidifies LUMO’s dedication to delivering high-impact advertising solutions, ensuring that clients benefit from one of the most prominent and influential digital platforms in the region.

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