LUMO launches LENS Live: Real-Time out-of-home audience insights

LUMO has released LENS Live, a new development from its proprietary digital-out-of-home (DOOH)audience measurement platform.

Built to offer accountable and transparent measurement, LENS leverages a sophisticated network of high-resolution cameras and advanced software to analyse real-time vehicular data across LUMO’s digital billboard network. Advancements to this technology and the introduction of a public dashboard will offer advertisers live insights and data for audiences across 66 locations.

LENS has been at the core of LUMO’s data-driven strategy, delivering real-time data on contacts, unique views, and frequency. This has been crucial in helping clients optimise their campaigns by identifying key trends, from post-COVID recovery to the effects of major events like concerts and sports.

The newly introduced LENS Live Dashboard visualises these capabilities by offering a fully live, minute-by-minute view of audience performance. Seamlessly integrated with LUMO’s CRM System VAULT, and live reporting system, the dashboard provides detailed insights, including site-level counts,top-performing locations, dwell times, and performance comparisons against historical data. A user-friendly interface, featuring intuitive counters, graphs, and maps, will allow for more informed, data-driven decisions.

Robin Arnold, Chief Technical Officer at LUMO comments, “The platform’s ability to deliver real-time audience insights, and richer integrations with our internal and external platforms make it an indispensable resource for digital out-of-home offering. We’re proud to lead the way with this new technology.”

Experience LENS Live here:  www.lensoutdoor.com