LUMO Establishes Foothold In Australia By Joining The Alliance Outdoor Media Group
LUMO Digital Outdoor has expanded its presence across the ditch, joining theAlliance Outdoor Media Group as the first New Zealand-based media owner.
The Alliance Outdoor Media Group is a leading group of independent Australian digital out-of-home providers banding together to offer agencies easy access to a far-reaching network of outdoor assets, expert large format knowledge, and local insights.
LUMO New Zealand & Australia account director Liv Collins (pictured below) said the fit between the independent brands positioned LUMO for further success and will provide strategic joint briefs as well as the opportunity to work on large agency contracts to grow their network in the APAC region: “Our focus is on delivering campaigns that provide the best results for our clients, and we’re looking forward to seeing how this new alliance of independent providers across Australasia can help us in achieving those results.
“Working alongside Alliance Outdoor will create unique opportunities for LUMO to reach Australian audiences, expand our client reach, and gain some expert local knowledge on the Australian OOH market.
“We’re looking forward to having a new touch point in the Australian market and being able to leverage this partnership.”
“We’re seeing more agencies start to realise the capabilities of DOOH, and through that more creative thinking is being applied to the channel. Our work across this dynamic campaign assisted MBM in a true omnichannel approach, taking the campaign’s effectiveness to a new level and securing great engagement past just social media interaction.”
Alliance Outdoor Media Group now consists of five independent media providers, ensuring extensive audience reach across eastern Australia and New Zealand. This partnership with LUMO brings greater value to clients, with a new point of contact for Australian advertisers wishing to expand into the New Zealand market.
National sales director for Alliance Outdoor, Daniel McConochie, noted the significance of LUMO’s addition to the group, allowing Australian based advertisers access to New Zealand’s OOH landscape: “We are thrilled to have LUMO join Alliance Outdoor Media Group; this will allow clients extended quality reach and local expertise across the New Zealand market.
“LUMO Digital Outdoor have been instrumental in leading change and genuine innovation in the digital outdoor channel in New Zealand and we’re excited by them joining our ever strengthening Out-of-Home business.”
Alliance Outdoor will be able to leverage this partnership with expert planners in the OOH domain and receive greater business opportunities and industry assets. Alliance Outdoor Media Group has been founded by three of Australia’s most established OOH providers; goa Billboards, EiMedia, and Civic Outdoor, with a 4th provider, Stream Outdoor joining last month. LUMO Digital Outdoor is the 5th provider to join Alliance Outdoor.
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