LUMO launches The Pixel Awards 2024

LUMO Digital Outdoor has announced the dates for the 2024 edition of The Pixel Awards, a creative Digital Out of Home competition.

Back for its fifth instalment, the awards were created to inspire innovative thinking, using LUMO’s digital billboard network.

Entries for this year’s competition open on August 12, and industry creatives (agency or client) can submit their work using LUMO’s unique suite of technology, data partners, and capabilities. Teams will have until 5pm on September 5, to develop and submit their creative concepts.

The winning Pixel Award entry will win a prize package worth over $45,000, including a free media campaign on LUMO’s media network, a $5,000 cash prize, industry press coverage, and the coveted Pixel trophy.

New to 2024 is the addition of The Student Pixel, a category specifically aimed at supporting emerging talent, introducing creative advertising students to the capabilities of DOOH, and helping bolster their portfolios before the end-of-year show. The winning student team will receive a $1,000 cash prize, the Pixel trophy, and coverage of their winning entry.

Four industry experts have been named to judge this year’s entries: Hadleigh Sinclair- Group Creative Director at Colenso BBDO, Freddie Coltart – DDB Aotearoa Creative Director, Sandra Scott – Sales & Partnerships Director at Vistar, and IMANZ GM – Kath Mitchell.

Finalists will be announced on the 4^th of October, with an awards night on October 17 to present the Industry and Student Pixel winners.

“The Pixel Awards are designed to highlight the continued evolution of the outdoor advertising medium, driven by our significant investment in digital screen infrastructure and related technologies. This initiative aims to educate and motivate creative thinkers to apply their ideas for selected clients, showcasing the immense creative opportunities Lumo’s digital OOH network has to offer,” Says LUMO CEO Phil Clemas.

“The Pixel Awards has sparked some fantastic thinking over the years. With the market’s increasing interest in DOOH, developments in technology, targeting and creative possibilities, we are expecting an influx of clever ideas that our network can bring to life.

“This is a chance to showcase creative work in a premium-quality, brand-safe environment where advertisers can reach audiences at scale in a more contextually relevant fashion,” Clemas added.

Agency or client teams can enter as a single participant or a group, but the idea must be affiliated with a client who has approved it before the winners are announced on October 17. Multiple entries per team can be submitted, so long as they have not been briefed or in-market previously and they adhere to ASA guidelines.

For more information about The Pixels, including key dates, entry criteria and submission portal, applicants can visit www.pixelawards.co.nz.

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