LUMO continues growth with four new digital billboards

LUMO continues its nationwide expansion by adding four new digital billboards nationwide. The new sites include LUMO-Remuera in Auckland, and LUMO-Cranford, LUMO-Innes, and LUMO-Ferrymead IN in Christchurch.

With the inclusion of these screens, LUMO’s network reach has significantly increased, now reaching an impressive 3,194,194 people. This expansion brings the total number of LUMO billboards nationwide to 66.

LUMO-Remuera is strategically positioned at the gateway to Remuera and East Auckland suburbs. Located at the intersection of Ascot Ave and Greenlane East, and at the entrance to the Ellerslie Racecourse, this billboard reaches significant audience volumes during the daily commute, offering exceptional advertising opportunities for brands.

In Christchurch, the new sites are in the north-central areas to Sumner, marking new locations for LUMO. LUMO-Innes faces busy traffic flows heading northeast away from the city, with a controlled intersection ensuring high dwell time. LUMO-Cranford faces heavy traffic heading northwest through St Albans to Northcote, also benefitting from a controlled intersection. LUMO-Ferrymead IN is positioned before a busy roundabout at the end of FerryRoad, in a key thoroughfare from the CBD to the southeastern suburbs.

“We at LUMO have always taken a ‘less is more’ approach, emphasising quality over quantity. Adding to our screen network follows the same principle. Quality locations utilising premium technology in locations that extend our audience reach underpin our most recent network expansion,” states Phil Clemas, LUMO’s Co-Founder & CEO.