This dynamic campaign provides vital information that makes planning a ski trip seamless and hassle-free. From current weather conditions, road closures, and lift availability to snow base data – potential visitors will have all the data they need at their fingertips. In essence, it offers a holistic solution for ski aficionados to plan their ultimate ‘ski-cation’, connecting them from the city to the mountain.

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NZSki’s Michaella Smith, shared the company’s aspirations for the campaign: “Our goal is to attract kiwis to experience some of New Zealand’s best ski areas across Coronet Peak and The Remarkables in Queenstown, and Mt Hutt in Canterbury. Proudly, Mt Hutt has been voted NZ’s Best Ski Resort for eight consecutive years, and we hope to continue this legacy by inviting more visitors through this dynamic campaign.”

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This campaign truly underscores the evolution of DOOH advertising, effectively leveraging LUMO’s smart data partnerships to provide live, relevant and contextual messaging.

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Both NZSki and LUMO anticipate a significant uptick in visits to these renowned ski resorts through this interactive and real-time billboard campaign. This new campaign is not just an invitation—it’s a call to adventure.

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