Sprite Heat Happens

In a world more heated than ever, keeping your cool is more important than ever - especially during those unavoidable, heated moments that are a part of daily life- like getting caught in traffic.

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To remind Auckland commuters to stay cool, we have partnered with Sprite, Coca-Cola South Pacific, Ogilvy NZ& EssenceMediacom to help turn these moments of bumper-to-bumper frustration into opportunities for refreshing reminders to keep their cool. Delivered across Auckland locations known for their high traffic volumes, the campaign has tapped our network’s dynamic creative solutions by ingesting live traffic data via Google Maps Platform&TomTom – resulting in a dynamic creative solution that transitions seamlessly from static to live maps as traffic starts to back up. Now that’s cool.