Air New Zealand In-Flight Quiz

Air New Zealand’s beloved in-flight quiz has officially landed on LUMO screens. In partnership with Dentsu, the team have launched a fun and engaging campaign aimed at Kiwi travellers. This light-hearted trivia experience, designed to highlight Air NZ’s domestic proposition, encourages interaction with commuters as they navigate city streets and suburban routes. By bringing a quintessentially Kiwi in-flight experience to life beyond the cabin, the campaign aims to create moments of talkability and engagement.

Displayed on LUMO’s digital billboards, the quiz harnesses LUMO’s 8” split creatives, making it impossible to miss. This initiative goes beyond traditional advertising, as it invites travellers to participate in a slice of the Air New Zealand experience while on the ground. By blending entertainment and interaction, the campaign reinforcesAir New Zealand’s commitment to delivering enjoyable moments for travellers, whether in the air or on the move throughout New Zealand’s busiest locations.

 Agency Account Manager Rob Law comments, “Proving successful with another Kiwistaple, the iconic Air New Zealand in-flight quiz was the next natural fit for the Q+A billboard format. Pitched almost exactly a year ago, I’m super pleased to see this one finally come to life.”

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