Girls Get Off
Girls Get Off is a wellness and sex toy brand on a mission to destigmatise female pleasure. Through their brand messaging and engagement they're empowering women in all things pleasurable, and helping to remove the stigma or taboo that comes with talking about 'getting off.' Whether you’re a self-pleasure newbie or experienced, Girls Get Off are raising the conversation and creating a safe environment for women to open up.
Challenge
Girls Get Off are killing it on social media with regular content that appeals and inspires their target audience. Unfortunately, due to the nature of their business they are not able to advertise on Facebook and Instagram.
They wanted to reach a broader audience to increase their brand awareness, digital billboards provided them with the perfect opportunity to turn heads.
Solution
Continuing with their cheeky tone and irreverent messages the DOOH campaign was aligned with their social content.
GGO use their marketing as a way to own female pleasure conversations and to start a movement for New Zealanders, this mostly takes place over social media on their Instagram. Healthy conversation is a key part of the way they connect with their audience.
Their DOOH campaign allowed them to do this in a bigger screen format and captured the attention of passers by.
Results
Girls Get Off DOOH campaign was their first non-social media campaign. Their aim was to spark conversations in an even bigger way by having revolving branded messages on billboards around Auckland for a month.
Chosen for maximum impact and talkability it worked.
They got the interest of George FM who invited them to appear on the show. George FM loved the tongue-in-cheek billboards and were overwhelmed with entries when they ran a giveaway on air – a great way for them to engage with their audience.
Girls Get Off also saw an increase in sales and website traffic to but their primary objective was to raise brand awareness.
