LUMO Digital Outdoor chooses Ayuda

Article By LUMO – Media Release – 29th August 2018

New Zealand’s pure-play premium Digital Outdoor operator selects the Ayuda software platform to run business operations, digital signage content serving and next-generation dynamic offerings. Ayuda Media Systems, the leading business software provider for out-of-home advertisers, announced today LUMO Digital Outdoor has selected Ayuda’s platform to operate its fast-growing business. Ayuda will provide the backbone for key business operations including digital scheduling and ad-serving, sales, back-office operations, data collection and comprehensive dynamic content management.

LUMO is not quite two years old but is already forging a reputation as an innovative market leader that invests in prime CBD sites, premium LED technology and smart software that can count traffic volume in real-time, provide Free Branded WiFi and deliver clever dynamic ad content solutions that can enhance engagement, maximise recall and lift the value proposition.

LUMO Co-Founder & CEO Phil Clemas, a veteran of the New Zealand OOH sector states: “Timing is everything and as our scale has grown, so has the need for us to migrate across to a fully integrated digital platform that will help our efficiency and give us more time to focus on our clients and their appetite for digital creativity”.

“Given our deliberate emphasis on tech-driven innovation and the comprehensive nature of our premium offering, we searched for a partner with similar values. Having reviewed all market offerings for software, selecting Ayuda was a natural fit.” – Phil Clemas

LUMO’s head of design and technology, Jamie Snow comments; “We found Ayuda’s platform truly in sync with our aspiration to be one of the most innovative and progressive OOH business in the world. Ayuda’s dynamic content management capabilities make it easy for us to use data to automatically deliver targeted campaigns to the right audiences at the right time. Giving advertisers the ability to have brand and product messages that are much more contextually relevant is the next key driver in Out-of-Home and Ayuda will help us deliver on this promise”.

Daniel Fleischer, Ayuda’s Global VP of Business Development & Marketing, comments: “Everything about LUMO’s offering screams high quality, good service, and unique value. It’s very exciting to work with customers who understand what it means to push the envelope – this is important to the industry if we are to succeed in attracting more digital demand to our space. Ayuda loves working with entrepreneurial businesses that get it. LUMO really gets it.”

LUMO Digital Outdoor is a boutique specialist digital outdoor media business established to disrupt the existing model and help inspire greater creativity in the digital outdoor space. We’re driven to make it easy for advertisers to access the untapped benefits of digital outdoor advertising collaboratively and with the best technology in New Zealand.

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