LUMO Signs with Seedooh

Article By LUMO – Media Release – 24th October 2017

LUMO Digital Outdoor, New Zealand’s most premium digital out-of-home advertising company, will be introducing world-first standards in out-of-home reporting data to the NZ market through a new contract with Australian-based reporting platform Seedooh.

Seedooh is a fully-independent technology platform specifically designed and built to provide complete and standardised reporting for buyers and sellers in the Out of Home industry. Launched in July 2017, Seedooh has a global alignment with PwC to bring impartial third-party verification of OOH data.

The platform is the only reporting system worldwide that provides near real-time, third party verified delivery data for OOH campaigns appearing in both digital and traditional formats. The platform is available in two securely-hosted cloud-based solutions: Seedooh for Agency & Advertiser and Seedooh for Media Owner.

LUMO will be accessing Seedooh’s Media Owner platform to provide independently verified, connected and standardised campaign delivery reports to its customers in almost real time.

Phil Clemas, LUMO co-founder and CEO said that verified and independent reporting data had become a critical component of the future for confidence in the OOH industry. “We have a progressive mindset and we are driven to make the most of the opportunities that Digital OOH presents to marketers and agencies,” said Clemas.

“Teaming with Seedooh allows us to accelerate our business based on reliable, third party reporting analysis, whilst helping to lead the NZ OOH sector towards the future.” – Phil Clemas

He added, “We recognise that flexibility and dynamic content will increase display-time complexity and the need for us to provide confidence that we are delivering what we have sold, regardless of location, time, audience or dynamic trigger for a specific message or campaign. Seedooh will connect, verify and automate our display reporting on all our campaigns, so we can firstly confirm what occurred and then work more closely with our customers on achieving better, more effective campaigns. This we expect will become the new benchmark in advertiser expectation of display accountability.”

Tom Richter, Seedooh CEO said: “LUMO is one of the most progressive OOH businesses we have encountered internationally and Seedooh will bring significant value to LUMO’s customers by providing complete confidence that their campaigns are delivered as expected, no matter how complex the delivery parameters. We will also bring significant efficiencies for the LUMO team, as they are effectively outsourcing to an automated technology solution in the complex area of OOH reporting.”

Seedooh’s capabilities have been rapidly adopted in Australia, with the platform already connected to source data from most OOH media owners including JCDecaux (incl APN Outdoor), oOh!Media (incl Adshel) and Westfield Brandspace, with more connections to be finalised in the coming weeks.

LUMO is a New Zealand owned and operated specialist digital outdoor media business established to disrupt the existing model and help inspire greater creativity in the digital outdoor space. LUMO may be the young upstart but their focus is clear – quality locations, quality technology, quality partnerships.

Contact Phil Clemas on 021 997976 or phil@lumodigital.nz for more information