LUMO provides free fibre WiFi

Article By LUMO – Media Release – 27th March 2017

LUMO, New Zealand’s newest and most technologically advanced digital outdoor media company is giving something back to locals and pedestrians who come in close proximity to their digital billboards; free WiFi.

The technology toolbox LUMO operates includes high resolution LED, real-time traffic recognition, beacons, WiFi ‘sniffers’, dynamic content management and free high speed WiFi. “Each piece of technology offers a menu of options for brands to use to help make their digital outdoor advertising more creative and effective” claims CEO Phil Clemas.

“Each piece of technology offers a menu of options for brands to use to help make their digital outdoor advertising more creative and effective” – LUMO CEO Phil Clemas.

“Another benefit of having fibre-optic broadband, necessary to operate our toolbox, is the opportunity to offer pedestrians and locals in proximity of any LUMO digital billboard a free WiFi hot-spot service,” states Clemas. “The user experience is amazing due to the 100Mbps up and down speeds.”

This WiFi experience can be used by brands too as it presents an opportunity for a ‘small screen’ extension of their ‘big screen’ presence. LUMO can rename the log-on identifier and change the artwork on the splash page for the period of each billboard campaign.

“Brands can also add a short survey page if they’re interested in collecting a little more information about the users or perhaps even run some sort of activation,” states LUMO’s sales guru Kent Harrison. “At the end of each campaign, we provide customers with a report summarising the essential data collected from those who have engaged with the free WiFi service.”

“At the end of each campaign, we provide customers with a report summarising the essential data collected from those who have engaged with the free WiFi service.” – LUMO Executive Vice President Kent Harrison.

LUMO is a New Zealand owned and operated specialist digital outdoor media business established to disrupt the existing model and help inspire greater creativity in the digital outdoor space. LUMO may be the young upstart but their focus is clear – quality locations, quality technology, quality partnerships.

Contact Phil Clemas on 021 997976 or phil@lumodigital.nz for more information