New Kid On The Block
Article By LUMO – Media Release – 6th December 2016
The LUMO has landed. New Zealand’s newest and most technologically advanced digital outdoor media company has launched its first smart billboard and returned two stalwarts of the industry, Phil Clemas and Kent Harrison.
LUMO Digital Outdoor is different to all other outdoor media companies. They believe in paving new ground, in exploring new possibilities and having the courage to do something first. Ideas should not be limited by a medium, but rather have endless possibilities and change the way people think.
Globally, outdoor advertising is the 2nd fastest growing channel driven mainly by the enormous development of digital billboards and the market’s awakening to the huge range of new attributes digital brings to outdoor.
Created to offer clients a single focus on all things digital outdoor, the emphasis on high resolution large format smart billboards, premium inner-city locations and leading edge software technologies gives LUMO’s advertisers the edge.
“The launch of our first smart LED billboard is an important milestone but we are mindful that one screen is just the beginning with much more to come in 2017” comments Phil Clemas. “We are determined to break the status quo and disrupt the existing model by introducing new technologies that offer more accountability, insight and agility”.
LUMO’s introduction of real-time traffic analytics is an industry-first and represents their commitment to technology-driven innovations and transparency. “We have partnered with some very clever US-based software engineers who have created and tested a programme that will count vehicles moving towards our Smart Billboards in real-time whilst also measuring their speeds” states Kent Harrison. “Real-time counts mean we will see the patterns of vehicular volumes by second, minute, hour and day resulting in greater accountability for our audience statistics and opportunity for more contextual relevance” continues Harrison.
Measurement of actual traffic volumes is a great start however the next phase of its on-going development will include vehicle-type identification – cars, vans, trucks, buses & motorbikes – which LUMO will introduce in early 2017. The Real-Time Traffic Analytics is available exclusively on all LUMO Smart Billboards and is one part of their technology toolkit. More on their unique package of tech innovations will be revealed in the coming weeks.
LUMO Digital Outdoor is a boutique specialist digital outdoor media business established to disrupt the existing model and help inspire greater creativity in the digital outdoor space. We’re driven to make it easy for advertisers to access the untapped benefits of digital outdoor advertising collaboratively and with the best technology in New Zealand.